Variety.com – Rough start for Starbucks
Starbucks said it didn’t go further and create a themed Frappuccino, for example, because it didn’t want to overly commercialize the tie-in.
Good to hear. I’d hate to be heard ordering a tall, non-fat, triple whipped, double twisted, single belched chocolate covered Arctic Tale latte. This whole Starbucks as pusher thing kills me. I hate it at the fast food chains as well, but at least they are pushing to kids. Starbucks is pushing to grown-ups that surely can make an informed decision without having to walk into a coffee house and get assaulted by plush toys.